Who We Are

John Ewing Company was founded in 1946 as a manufacturer of animal feed. It operates today, as it has for most of its existence, from the town of LaSalle, Colorado, in a rich agricultural region near Greeley, about an hour north of Denver.


With the creation of Formula 707 in 1960, John Ewing Company became a major player in the equine nutritional supplements market and today manufactures an entire line of Formula 707 horse health products.


John Ewing Company provides products that are innovative, effective, safe and only of the highest quality.  As such, we are committed to research, development and product testing in order to make sure  our customers continue to receive the best products available.  John Ewing Company partners with reputable veterinarians, nutritionists and testing facilities to bring new products to the market.  John Ewing Company does not, however, pay honorariums, indirect remuneration for ancillary testing, or any other payment which could influence the neutrality of the testing.  Animal health is our passion, and we will continue to develop products that enhance the lives of animals and their owners.

Our Team

Kent McKendry


Kent McKendry is the President and General Manager of John Ewing Company. Kent joined the JEC team in 2014 after spending five years as a Major League Baseball front office executive with the Colorado Rockies. The passion of baseball fans for their teams may only be surpassed by the passion of horse owners for their animals, and Kent considers himself blessed to be. surrounded by a team that continues to help these horse owners provide professional quality care of their horses. 


Kent graduated summa cum laude from the University of Denver and subsequently earned an MBA from DU’s Daniels College of Business in 2011.  He is “Husband” to Nichole … “Dad” to Kallon, Kinsley and Maisey … “Coach” to many budding tee-ball superstars in Erie, CO … and hopeless on the golf course.

Melanie Martin

Sales Director

Melanie Martin has been around the equine industry her entire life. By 1992, when Rex Ewing (son of John Ewing, who started Formula 707) hired her to help horses live longer, run faster, and jump higher, she was an established horsewoman with experience in breeding, training, and competing. For more than 25 years, Mel has been instrumental in research and development, operations, and marketing for the John Ewing Company.

Morgan Crites

Customer Service

Working in customer service in several different industries, Morgan has developed the skills of a well-versed customer service representative. She thrives to help others in any way she can by understanding, processing, and resolving questions. In her free time, she enjoys reading, baking, cooking, weightlifting, fashion, and interior design. She and her husband also have two adorable Bernese Mountain Dogs, Opal and Onyx.


Morgan grew up around horses and some of her fondest memories are on the back of Sasha, a chestnut Arabian mare. She developed a respect and love for the species which she continues to hold close to her heart today.

Beth Smith


Originally from the Seattle area, Beth grew up riding primarily dressage. She moved to Colorado to attend Colorado State University for Equine Sciences and never left the state.


 Beth is responsible for the website, digital marketing, ecommerce platform management, packaging design, and probably a bunch of other things. In her free time, she enjoys hanging out with her pit bull Nala, strength training, and riding her OTTB mare, Toosie.

Dave Germer

Operations Manager

Dave was born and raised on a farm in Southeast Nebraska. One of his earliest memories was learning to drive a tractor at the ripe age of 5. He earned a degree in Business from Peru State College in Nebraska. After moving to Colorado, his first job was in banking, and then he quickly gravitated towards operations. With over 20 years of experience in operations, Dave brings the expertise needed to meet the complex demands of a manufacturing and shipping facility.


In his free time, Dave enjoys working on cars, hunting, and spending time with his wife and family. Rumor has it that he was once a voice actor, so occasionally, you might hear him in Formula 707 video advertisements.

Margaret Sasse

Quality Manager

Margaret works behind the scenes here at John Ewing Company as our Quality Manager. She's responsible for making sure that the products we are providing to our customers exceed quality standards. Margaret grew up showing quarter horses, and competed on the NCAA Equestrian Team at K-State.


While she's horse-less (at the moment), she and her husband have a heeler named Cricket! If she had horses now, she'd love to try the jumpers or reined cow horse.

Carolyn Wagner

Quality Technician

Carolyn was raised in Washington state on a farm, and got her first pony when she was 5. She enjoyed competed in Gymkhanas in her childhood into adulthood. Her greatest achievement is raising her two girls, who she taught  how to ride and to have a good work ethic. Both daughters have since graduated with degrees from CSU in the agricultural field.


Carolyn and her husband John have a cat named Titter. She is a self-proclaimed "fantasy-nerd." Carolyn assists Margaret, our Quality Manager, in ensuring our products exceed quality standards.